Services

Choose how much of
the middle you want
off your plate.

You decide how often your people hear from you. We make sure they do.

How it works

What a month
looks like.

  1. 01

    You choose

    A rhythm (one, two or three touches a month), a level (Standard or Custom), and where it lands (inbox, mailbox or both). We set your mix together at your onboarding meeting.

  2. 02

    We build it

    Each month we research, write and design your content, branded to you. Local events, market updates, the things worth saying.

  3. 03

    You approve it

    A proof lands in your inbox before anything goes out. Approve it, or send your edits in one reply. If we don't hear back within 48 hours, it goes out as designed so your rhythm doesn't break.

  4. 04

    We send it

    We log into your CRM, load the content, set the audience and schedule the send ourselves. Postcards go to print the same way. You never touch it. Content goes out in two windows each month: the 1st to the 5th, and the 15th to the 20th.

The Full Middle

We don't just brand it.
We pay attention.

Custom is for the agent with things going on. The open house this weekend. The client event you're hosting. The fundraiser you're part of. The new listing. Each month we fold what's actually happening in your business into your touches, so your people hear about it from you.

Custom

Your listings, your events, your priorities, worked into every touch, in your colors and your voice. Want to go hyper-local to one area inside your market? That's Custom. Includes the optional Monthly Middle Review, a 30-minute call to go over your content and decide what your people should hear about.

Standard

Keep me consistent. Our proven monthly designs for your market with your headshot, logo and contact info, your current listings included, handled for you.

The rhythm

Pick how often your
people hear from you.

A touch is one thing your people receive from you: a newsletter, an informational email, a referral-partner email or a postcard.

PlanThe Check-InThe Stay CloseThe Top of Mind
Touches per month123
What it feels likeOne touch. Reliable presence.Two touches. Steady connection.Three touches. Hard to forget.
Custom$135/mo$165/mo$200/mo
Standard$45/mo$75/mo$100/mo

Inbox

Emails. To everyone in your database, or only the people you tag.

Mailbox

Postcards. To your farm, a neighborhood, or the contacts you tag. Printing and postage at Real Mailers' current rates, $0.86 for 4x6, $1.09 for 6x9, $1.42 for 6x11.

Both

Mix them. A newsletter to the inbox and a postcard to the farm is the most common combination.

A touch is one thing your people receive from you: a newsletter, an informational email, a referral-partner email or a postcard. Three emails, three postcards, or any mix. We set it together at your onboarding meeting.

The Setup · $150

If your database is messy, missing, or living in three places, we import, clean, tag and organize your contacts in your CRM before the first touch goes out. If it's already in good shape, skip this. You can add it when you join, or buy it on its own, no call needed.

Clean up my database

A custom SmartPlan

An automated follow-up sequence built in your CRM that runs on its own. Open house follow-up. Home anniversaries. Event follow-up. New lead welcome. Past-client check-ins. Birthday touches. Referral-partner nurture, etc. Price depends on the plan, so we scope it on a quick call. A $50 deposit at checkout holds your spot and comes off the final price.

Start a SmartPlan · $50 deposit

Who it is for

This works best
if you

You handle the big moments.

We'll mind everything in between.