No. We work with agents at every brokerage in Austin and San Diego. Many of our clients are at Keller Williams and we know Command inside and out, but we also work in Lofty, Follow Up Boss, Buffini and other CRMs. Either way we log into your CRM, load the content, set the audience and schedule the send ourselves.

One thing your people receive from you: a newsletter, an informational email, a referral-partner email or a postcard. The Check-In is one touch a month, The Stay Close is two, The Top of Mind is three. You pick the mix at your onboarding call.

Standard is our proven monthly content for your whole market, Austin or San Diego, branded to you and handled for you. Custom is built around your actual business each month: your listings, your open houses, your events, your farm, a specific area inside your market. Custom also includes an optional 30-minute Monthly Middle Review with Jordan, our marketing coordinator.

Content goes out in two windows each month: the 1st to the 5th, and the 15th to the 20th. Once your onboarding form is in and your database is ready, your first touch goes out in the next available window after that. Sign up on the 3rd and your first piece goes out mid-month, not the same week.

Every piece comes to you as a proof before it goes out, to the email on your onboarding form. Reply "approved," or send all your edits in one reply. If we don't hear back within 48 hours, it goes out as designed so your rhythm doesn't break.

Your current listings go in your newsletter on every plan. If you use Command, we pull them from there. If you don't, email us your current listings by the 28th of each month. Open houses, events and anything specific to your business are Custom: send them before the send window or bring them to your Monthly Middle Review and we fold them in.

Your emails go to everyone in your database, or only to the people under a tag you choose, like "Past Clients." You tell us the exact tag on the onboarding form. If your contacts aren't tagged yet, see "My database is a mess" below.

Three sizes: 4x6, 6x9 and 6x11. We design them, you approve them, and they go to your farm, a neighborhood, or a tagged group. Command agents' postcards are printed and mailed through Command, which uses a print partner called Real Mailers. If you don't use Command, we send them directly through Real Mailers. Printing and postage are billed separately at Real Mailers' current rates, $0.86, $1.09 and $1.42 each today, and those rates can change when theirs do.

Austin stats come from Stewart Title's monthly residential housing update. San Diego stats come from Chicago Title's monthly activity reports. Both are updated every month. Custom clients can narrow the numbers to a specific area inside their market.

On Custom, yes: your colors, logo and voice shape the design. On Standard you get our proven designs with your headshot, logo and contact info on them, not a redesign in your brand colors. Every plan always carries the required disclosures: Texas agents get their IABS in every email footer, California agents get their license number.

That's what The Setup is: a one-time $150 to import, clean and organize your contacts in your CRM before the first touch goes out. One honest limit on tags: we can only tag from a CSV file, either as one bulk tag for the whole file or using tags that are already in the file. If your contacts aren't tagged, we'll create the tags you want, but you'll need to bulk-tag the people yourself, because we don't know your relationships. Add The Setup at checkout or ask for it on your onboarding call.

Yes. Start on The Check-In or Standard and move up whenever you want. Most people upgrade after a few months once they see what's going out. Just tell us and we'll change your plan from the next billing date.

Yes. Some clients send a postcard every other month or once a quarter and emails in between. You're billed for the touches that actually go out each month, so a lighter month costs less. We set the pattern at your onboarding call and can change it any time.

We build a lot of them. A referral-partner series, a farm-only program, a quarterly market report, a mix of touches that doesn't fit the three rhythms. Bring it to the onboarding call and we'll price it together.

Not yet. We're always growing, and social is on the list. For now we stay focused on the thing nobody else is doing well: your database and the people already in it.

Three months to start, then month to month. Cancel any time after that with 30 days' notice.