Database management + relationship marketing
The follow-up. The check-in. The email three months later.
The database that stays clean. The reason they remember your name.
Those small moments are where relationships either stay alive, or fade.
Meeting
The middle
Referral
The big moments are easy to notice. The introduction. The signed contract. The closing. The referral. But relationships aren't built only in those moments.
They're built in everything that happens between them.
The business is in the follow-through.
And that's the middle.
We do it for you.
Communication
Recurring touches that keep your name familiar.
Database
Cleanup, segmentation, tagging and structure so the right people receive the right message.
Follow-through
Workflows and reminders that turn good intentions into consistent action.
Presence
Branded content and direct mail that help you show up thoughtfully.
The Full Middle
Your listings. Your market. Your people. Your priorities.
Then we brand it, prepare it, load it, schedule it and make sure it actually goes out.
Custom / The Full Middle
Personalized content • brand customization • your listings • local focus • monthly priorities
Recommended
An optional monthly meeting to go over your content together and decide what your people should hear about.
A touch is one thing your people receive from you: a newsletter, an informational email, a referral-partner email or a postcard. Pick one a month, two, or three. Click a plan for the details.
1 touch / month
Custom $135/mo
Simpler optionStandard $45/mo
2 touches / month
Custom $165/mo
Simpler optionStandard $75/mo
3 touches / month
Custom $200/mo
Simpler optionStandard $100/mo
Just want us to keep you consistent?
Standard uses our proven monthly designs, with your listings included, handled for you.
Every plan runs in your Inbox (email only) or Inbox + Mailbox, where one monthly touch is a postcard. Printing and postage pass through at Real Mailers' current rates: $0.86 for 4x6, $1.09 for 6x9, $1.42 for 6x11. A touch is one thing your people receive from you: a newsletter, an informational email, a referral-partner email or a postcard. One a month, two, or three. We set your mix together at your onboarding call.
One-time projects, no plan required
We import, clean, tag and organize your contacts in your CRM. Upload your files right after paying. No call needed.
An automated follow-up sequence built in your CRM: open house follow-up, home anniversaries, new leads, etc. Priced per plan. A $50 deposit books your scoping call and comes off the total.
What your people get
Every one of these went out to real databases this year. A peek at the top of each, so you can see the quality without us giving away the recipe.
From the people we mind
“People genuinely thought I had retired because I wasn’t staying in touch consistently. Since starting with Mind the Middle, I’m showing up in my sphere again without having to think about it every month. People are responding, reaching out, and I finally feel top of mind again.”
Keller Williams North Inland
“I host events for my clients and sphere, but getting the word out consistently was always the hard part. Since we started promoting them through my newsletter, I’ve reconnected with past clients I hadn’t talked to in years, and several of those conversations have already turned into referrals.”
Keller Williams Austin Southwest
“I spent years building relationships with the people in my database. Mind the Middle gives me a way to actually stay engaged with them instead of only reaching out when I need something. It feels natural, it sounds like me, and it keeps those relationships going.”
Keller Williams La Mesa
If the answer is “not enough,” that's where we come in.
And that's the middle.